Keep Pushing On Those Long-Term Growth Initiatives!

This is a good time to ask for reviews. A new report from Moz finds that 68% of people trust public sentiment over brand messaging. That means that people want to see reviews. If you have a Google Business Profile (formerly known as Google My Business), you can give your clients a direct link to where to write reviews. If your Q1 tends to be slow, use that time to your advantage.

By the way, I’d profoundly appreciate your review of my company…here’s the link!

Last year, I talked about the benefits of doing an annual client survey. You can read that blog here.

E-A-T is out, E-E-A-T is in. Speaking of authority…in the past, Google gave optimal search placement to websites with Expertise, Authoritativeness, and Trustworthiness, which was known as E-A-T. Well, your EXPERIENCE just got more valuable, because Google’s new criteria is E-E-A-T. So show your relevant experience in multiple ways, like blogs, photos, and well-respected press. Business growth relies on you persuading people that you have the expertise they’re looking for.

Nota bene: Trust is the most important of the four criteria. One possible approach would be to embed review sites. In my opinion, Google reviews will gain importance, and Yelp reviews will lose importance.

Use Pins and Features on Your Social Media Accounts. Most platforms allow you to select one to three things to highlight. If you’re not using these, you’re missing an opportunity to accurately steer someone’s first impression. Here’s what’s allowed.
Facebook: 1
Instagram: 3
LinkedIn: 1
TikTok: 3
Twitter: 1
YouTube: 1

Where are ads most expensive right now? According to Business Insider (via Matt Navarra), the most expensive ads right now are as follows, in CPM (cost per mille, or cost per thousand.) 
Meta: $13.35 (CPM)
TikTok: $7.43 (CPM)
Snap: $7.23 (CPM)
YouTube: $6.45 (CPM)
Amazon: $1.58 (CPM)