Small business news that affects YOU
Issue #22 Hello Friends! Hope everyone made the most of summer. Now we’re all back to the grind, but at least we can have a Pumpkin Spice Latte in hand as we toil. I’m trying to get to our amazing San…
Tips and tech for your small business!
Buy Now, Pay Later Model: Should You Offer It? Buy Now, Pay Later (BNPL) models like Klarna and Afterpay are gaining popularity, especially among Gen Z. If you offer big-ticket goods or services, maybe you should you consider offering this payment…
What’s new in small business!
If you’re vacationing soon, I’ve collected some fun out-of-office messages for you to choose from| The bad news is that I’m out of office. The good news is that I’m out of office. Thank you for your email. You have…
New Social Network Study
A new social network study from Metricool has a lot of interesting finds for small business owners.
The Algorithm Is On To Us
The days of cheating the system are waning, and that's a good thing. No more marketing cheats. Google Search has gotten better at weeding out garbage, and therefore more high-quality content is rising to the top. The algorithm is always…
The Business Growth Pipeline
Keep Pushing On Those Long-Term Growth Initiatives! This is a good time to ask for reviews. A new report from Moz finds that 68% of people trust public sentiment over brand messaging. That means that people want to see reviews. If…
Welcome to the Future: Two New Tools
Two new tools are BIG for small businesses: Google Calendar's new scheduling feature, and Chat GPT, an AI chatbot that far exceed anything ever released.
Email Targeting Boosts Sales
If you have a lot of nuanced customer data, or if you personally know your list intimately, you might be wondering how you can use this great info to segment your list for different messages. It’s easy. Tags.
Growing With Collaborations
As solopreneurs and entrepreneurs, we can be heads-down and forget that our existing relationships open doors for us, and even double your network effects. What if one event could expose you to a whole new mailing list, and do the same for a trusted peer?
9 Fun Fast Facts
According to a recent video from Dr. Andrew Huberman, an adrenaline spike immediately after studying will help you retain the information. The Pont Neuf bridge in Paris is the oldest standing bridge in the world. Improving your diet today can have age-reversing impacts on…
Charming young African man in shirt showing digital camera and telling something while making social media video
Why is Video So Important on Social Media?
Is it true that video is best? Yes. Short-form video is, without a doubt, going to get you more views than a still image. All of the platforms are pushing short-form video to viewers.
That's me! Rowing at El Retiro Park in Madrid.
Self-Care For Leaders
My clients are leaders, founders, authors, coaches, and business owners. How can someone lead when they’re just…so…very…tired? Here are some reminders about self-care for leaders.