Email Targeting Boosts Sales
If you have a lot of nuanced customer data, or if you personally know your list intimately, you might be wondering how you can use this great info to segment your list for different messages. It’s easy. Tags.
Growing With Collaborations
As solopreneurs and entrepreneurs, we can be heads-down and forget that our existing relationships open doors for us, and even double your network effects. What if one event could expose you to a whole new mailing list, and do the same for a trusted peer?
9 Fun Fast Facts
According to a recent video from Dr. Andrew Huberman, an adrenaline spike immediately after studying will help you retain the information. The Pont Neuf bridge in Paris is the oldest standing bridge in the world. Improving your diet today can have age-reversing impacts on…
Charming young African man in shirt showing digital camera and telling something while making social media video
Why is Video So Important on Social Media?
Is it true that video is best? Yes. Short-form video is, without a doubt, going to get you more views than a still image. All of the platforms are pushing short-form video to viewers.
That's me! Rowing at El Retiro Park in Madrid.
Self-Care For Leaders
My clients are leaders, founders, authors, coaches, and business owners. How can someone lead when they’re just…so…very…tired? Here are some reminders about self-care for leaders.
Outsmart Your Competition
If you’re in a competitive industry, you need to know who the top competition is, and what they offer that’s similar or dissimilar to you.
How to Avoid a $46,517 Spam Fine
Why Email Service Providers are important in avoiding spam problems. And why it’s smart to have a competent person managing your emails.
Stop Procrastination! (Now, Not Tomorrow)
Learn how to overcome procrastination. Easy tips and tools to help you reach the finish line on big projects.
Should you do an annual client survey?
An annual client survey is a fast and inexpensive way to learn directly from your customers about what’s going well and where things can improve.
Get and Use Testimonials
Testimonials help sales because they build trust with your prospective clients. Learn how to get and use client reviews.
Examine and Update Your Operations
Periodically review past decisions about tools, procedures and marketing. Then look for updates that can improve your business.